About Me
Hello, my name is Aldyn Goheen. I am currently pursing a Master of Marketing at Vanderbilt University's Owen School of Management, specializing in brand strategy, consumer behavior, and social media marketing. I am enthusiastic to develop
one-of-a-kind engagement strategies and digital marketing campaigns that transform online interactions into in-person experiences with brands, creating sustained connection, and consumer loyalty.
Resumé
Education
Vanderbilt University: Owen Graduate School of Management
Master of Marketing | 2026
As an MMark student, I am deepening my expertise in
brand strategy, digital marketing, and data analysis and
am sharpening my problem-solving skills through case
studies. This program has given me the opportunity to
learn from industry professionals.
Emory University
Bachelor of Arts | 2025
GPA: 3.89
At Emory, as a student and an actress, I strengthened my abilities to collaborate in a high-performance environment and manage my time effectively, and I expanded my analysis and critical
thinking skillsets.
The Westminster Schools
High School Diploma | 2021
Work Experience
Pawster
Marketing and Communications Intern
2025-Present
Theater Emory
Marketing Assistant
2024-2025
The Westminster Schools
Marketing & Communications Intern
2024
Independent Film Series
Social Media Manager, Producer, Director, Screenwriter
2022-2024
I implemented the organization's new brand redesign on its social media accounts. I connected the brand with influencers and guided incluencer partnerships to increase viewership and brand awareness.
By leading and conceptualizing marketing campaigns and creating engaging social media content, I grew the company’s Instagram profile activity by more than 84% and
accounts reached by over 80%.
I increased social media viewership by taking, editing, and
captioning posts. I also wrote article’s for Westminster Magazine and for the school’s website relaunch.
I built buzz for upcoming film releases by creating and
managing Instagram and YouTube accounts where I
posted short-form content, in-character posts, and polls related to the series’ plotlines and characters.
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Certifications
More certifications coming soon!
Digital Marketing
from HubSpot Academy
Content Marketing
from HubSpot Academy